DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free offerings.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free offerings.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional revenue.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free offerings.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free offerings.