We turn travel insights, behavioural science, and AI-powered advertising into measurable growth. From visibility to bookings, every campaign is built to perform.
We turn travel insights, behavioural science, and AI-powered
advertising into measurable growth.
From visibility to bookings, every campaign is built to perform.
Skyformance combines advanced advertising technology, behavioral intelligence, and premium data partnerships to help brands reach the right audiences and drive measurable growth.
Travel intelligence. Activated everywhere.
Turning 2+ billion travel signals into actionable audiences for every commerce
vertical.
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We identify high-intent audiences using premium first-party data.
We transform behavioral signals into actionable audience profiles.
We activate audiences across the channels where your customers spend their time.
Continuous optimization improves efficiency and performance.
Transparent measurement connects media activity to real business outcomes.
Travel isn't just a destination. It's a signal. A traveler's journey reveals what they are likely to buy, where they spend, and when they are most receptive.
Our team combines commercial expertise, media intelligence, technology and data to turn audience signals into measurable growth.
Looking to activate smarter audiences or explore a partnership?
Let's
start a
conversation.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend. Navigator matched its packages to travellers who would be in the relevant cities on the event dates.
Navigator identified and targeted the traveling audience across EMEA, recognising them as a higher-spending demographic that prioritises experiences over physical goods.
This audience alignment was perfect for VIP event packages, as travellers are naturally experience-seeking and willing to invest in premium offerings.
Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.
This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn't possibly convert.
By leveraging Navigator's first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.
Up to 20x ROAS on VIP event package sales.
Customer acquisition costs matching internal benchmark campaigns.
Consistent monthly sales delivery against fixed targets.
Access to a high-value audience segment previously unreachable through existing
An EMEA apparel brand was losing budget to mass media wastage during its summer season. Navigator reached confirmed travellers between booking and departure, timed so purchases arrived before they flew.
Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure, reaching them when travel apparel was most relevant and top-of-mind.
This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access to millions of confirmed travellers.
Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for purchased items before travellers departed.
This timing optimisation was critical — advertising too close to departure would miss the purchase window, while too early wouldn't capture the sense of urgency. Navigator's data enabled perfect timing for each individual traveler.
The audience could also be segmented by gender and other attributes, allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.
ROAS, demonstrating effectiveness.
Eliminated wastage through precision traveler targeting.
Multi-product promotion capability through audience segmentation.
Optimised timing ensuring delivery before departure dates.
A global credit card provider was widening its audiences and wasting spend. Navigator gave it direct access to business and first-class passengers and 5-star hotel guests, and the creative to speak to them.
The brand wanted to move beyond broad targeting and focus on consumers with higher spending potential. Navigator helped identify and reach premium audiences more effectively.
The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels and other high-end hospitality environments.
With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant, and compelling to premium consumers.
By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression more meaningful and efficient.
A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.
Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.
We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.
City-specific creatives were developed to highlight route-based offers and improve relevance.
Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.
The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.
Localized creatives for each route drove strong engagement and high audience resonance.
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was to increase room bookings while maintaining strong ROAS.
We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using search data, we targeted travelers planning trips to the UAE and optimized by market and booking lead times to maximize conversions.
This was further enhanced by layering META audience segments focused on luxury travel, city tours, and cultural experiences.
We then retargeted collected prospects to move them further down the funnel and secure bookings, while maintaining ROAS efficiency.
The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house campaigns, and peaking at 18X during peak tourism season in the UAE. Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on strategies, optimizing targeting by market seasonality.
Navigator successfully reached high-intent international travelers as well as tourists already within the UAE.
The objective was to position a regional Duty Free as a premier luxury airport shopping destination by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views (LPVs), as luxury purchases are primarily made in-store.
We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia, Singapore, Hong Kong, and India.
Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.
The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest. The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the travel and airport phases.
Navigator successfully reached travelers using the airport where the Duty Free is located via META. The campaign delivered strong video engagement despite optimizing for LPVs.
A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio indicated strong post-click engagement and interest.
Navigator is a premier first-party travel data platform designed to help brands connect with travelers in real-time at every stage of their journey. Leveraging precise, intent-based data from exclusive OTA and airline partners (such as Agoda), Navigator enables highly targeted and impactful advertising across the entire travel cycle - from initial search and booking to in-destination and post-travel engagement - both inbound and outbound, making the data relevant across all industries, not just travel
OpenX is a leading independent, omni-channel SSP that prioritizes transparency, sustainability, and data-driven inventory curation. It provides advertisers with access to high-quality, brand-safe inventory across display, mobile, video, and CTV while ensuring fair pricing through a unified technology stack.
Co-Founder & Managing Partner
Hamza Farhat is a commercial leader in digital advertising and programmatic media, specializing in scaling data-driven marketing solutions across global and regional markets. With extensive experience in building strategic partnerships, Hamza has played a key role in driving growth across MENA, Europe, and international markets. He brings a strong focus on performance, leveraging advanced data, automation, and innovative ad technologies to deliver measurable results for clients. His expertise spans programmatic strategy, commercial structuring, and go-to-market execution, with a proven ability to bridge the gap between product, sales, and client success. Hamza is currently focused on advancing next-generation advertising solutions, including AI-driven and agentic buying models, while building long-term value through strategic collaborations and scalable business models.
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Sales Director
Joelle Atallah is the Sales Director at Skyformance, overseeing strategic partnerships and revenue growth across key markets. With over 12 years of experience in digital advertising and data-led solutions, she specializes in aligning client objectives with scalable media strategies. Joelle is known for her collaborative approach and her ability to translate complex data and technology into clear, actionable outcomes for brands.
View LinkedIn profile
Senior Sales Executive
Karim Zeineddine is a Senior Sales Executive specializing in digital media and data-driven marketing solutions. He works closely with direct clients and agencies to develop strategic media plans and deliver tailored marketing strategies that drive measurable results across digital platforms. With a strong focus on performance and client success, he supports businesses in optimizing their media investments and executing effective digital campaigns.
View LinkedIn profile
Digital Marketing Operations Specialist
Ishaan Ahuja is a Digital Marketing Operations specialist with 6 years of experience driving performance across paid media and data ecosystems. He specializes in translating datasets, platform metrics, and attribution models into clear, easy to read insights that empower smarter business decisions. With a strong foundation in campaign operations, tracking architecture, and analytics, Ishaan bridges the gap between technical execution and strategic growth.
View LinkedIn profile
The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing page.
The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and booking platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United Airlines and Agoda.
Leveraging our experience with tourism boards, we effectively targeted and engaged users in the critical post-search phase, while applying best practices from previous campaigns to exceed all KPIs.
Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental revenue for the destination. We also tracked an additional 28,225 searches for the target city on partner sites directly attributed to the campaign.
The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the US and India inbound to the target city and competing destinations.
