DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.

Entertainment

An EMEA VIP event ticket seller was hitting diminishing returns as it scaled spend.
Navigator matched its packages to travellers who would be in the relevant cities on the event dates.

Strategy

Navigator identified and targeted the traveling audience across EMEA,
recognising them as a higher-spending demographic that prioritises experiences over physical goods.

This audience alignment was perfect for VIP event packages,
as travellers are naturally experience-seeking and willing to invest in premium offerings.

Each campaign was precisely timed to promote specific events to travellers who would be in the relevant cities during the event dates.

This ensured that the VIP packages were marketed to people who were both able and likely to attend, eliminating wasteful impressions on audiences who couldn’t possibly convert.

By leveraging Navigator’s first-party travel data, the ticket seller could reach confirmed travellers who were planning trips to cities where their events were taking place, creating a perfect match between audience and offering at exactly the right moment in the planning cycle.

Results

Up to 20x ROAS on VIP event package sales.

Customer acquisition costs matching internal benchmark campaigns.

Consistent monthly sales delivery against fixed targets.

Access to a high-value audience segment previously unreachable through existing

Highlights

• Reached experience-focused, high-spending travellers.
• Promoted VIP packages to travellers visiting event cities.
• Targeted audiences during their travel planning stage.
• Focused ads on travellers most likely to attend.

Retail

An EMEA apparel brand was losing budget to mass media wastage during its summer season.
Navigator reached confirmed travellers between booking and departure,
timed so purchases arrived before they flew.

Strategy

Navigator targeted confirmed travellers across EMEA during the period between trip booking and departure,
reaching them when travel apparel was most relevant and top-of-mind.

This precision targeting eliminated the wastage of mass media campaigns while delivering scale through access
to millions of confirmed travellers.

Because Navigator knows exact departure dates, the campaign ensured sufficient delivery time for
purchased items before travellers departed.

This timing optimisation was critical — advertising too close to departure would miss the purchase window,
while too early wouldn’t capture the sense of urgency.
Navigator’s data enabled perfect timing for each individual traveler.

The audience could also be segmented by gender and other attributes,
allowing the brand to promote multiple product lines to the most relevant customer segments simultaneously.

Results

ROAS, demonstrating effectiveness.

Eliminated wastage through precision traveler targeting.

Multi-product promotion capability through audience segmentation.

Optimised timing ensuring delivery before departure dates.

Highlights

• Reached travellers at the right time.
• Focused spend on relevant audiences.
• Reached customers before departure.
• Personalised products for each audience.

Financial

A global credit card provider was widening its audiences and wasting spend.
Navigator gave it direct access to business and first-class passengers and 5-star hotel guests,
and the creative to speak to them.

Strategy

The brand wanted to move beyond broad targeting and focus on consumers with higher spending
potential. Navigator helped identify and reach premium audiences more effectively.

The strategy extended beyond airports and airlines, connecting the brand with guests staying at 5-star hotels
and other high-end hospitality environments.

With a clearer understanding of its audience, the brand could develop creative that felt more personalized, relevant,
and compelling to premium consumers.

Results

By focusing investment on high-value audiences instead of broad groups, Navigator helped the brand make every impression
more meaningful and efficient.

Highlights

• Business & first-class passengers
• 5-star hotel guests
• Premium and affluent audiences

Airlines

A premium regional airline aimed to increase bookings from select cities in India through a short-burst prospecting campaign promoting point-to-point flight deals on its website.

Strategy

Given the short campaign duration and limited optimization time, the focus was on driving maximum clicks from a highly targeted audience rather than relying on platform learning.

We used OTA 1st-party data and demographic targeting to reach high-intent flight searchers, excluding users who had already booked.

City-specific creatives were developed to highlight route-based offers and improve relevance.

Tight location targeting and data layering ensured efficient delivery against click KPIs despite the lack of optimization signals.

Results

The refined targeting approach with minimal learning phase significantly exceeded benchmarks, delivering 12,569 clicks versus the planned 3,500.

Localized creatives for each route drove strong engagement and high audience resonance.

Highlights

• Successfully targeted high-intent flight searchers for a regional airline.
• Greatly exceeded click benchmarks with 12,569 clicks vs. 3,500 planned.
• City-specific creatives combined with 1st-party travel data drove strong relevance and performance

DMOs

The ask from a regional DMO was to engage high-intent Indian and US travelers searching for flights
and/or hotels in a specific city and competing destinations, and drive them to the DMO’s landing
page.

Strategy

The campaign leveraged exclusive access to 1st-party travel data from leading global airlines and
booking
platforms dominant in the target markets. Specifically, we used 1P flight and hotel data from United
Airlines and Agoda.

Results

Leveraging our experience with tourism boards, we effectively targeted and engaged users in the
critical
post-search phase, while applying best practices from previous campaigns to exceed all KPIs.

Over a 1-month period, we tracked 1,769 conversions (flight and hotel bookings). Assuming an average
in-market spend of $2,000 per person, this equates to approximately $3.5 million in incremental
revenue
for the destination.
We also tracked an additional 28,225 searches for the target city on partner sites directly
attributed
to the campaign.

Highlights

The campaign was executed using Navigator’s data and assets to reach high-intent travelers from the
US
and India inbound to the target city and competing destinations.

• With a conservative budget, we exceeded the primary CTR KPI by an average of +147% across both
  markets.
• We significantly overdelivered on all secondary KPIs, including bounce rate, session time, and
  CPM.
• We drove over 1,700 incremental bookings, generating approximately $3.5 million in additional
  revenue.

Hotels

A leading luxury hotel in the region aimed to prospect and retarget tourists from key markets within
the UAE and internationally (UK, Western Europe, Australia, and the US). The primary objective was
to increase room bookings while maintaining strong ROAS.

Strategy

We leveraged exclusive access to OTA 1st-party data to drive prospects to the landing page. Using
search data, we targeted travelers planning trips to the UAE and optimized by market and booking
lead times to maximize conversions.

This was further enhanced by layering META audience segments focused on luxury travel, city tours,
and cultural experiences.

We then retargeted collected prospects to move them further down the funnel and secure bookings,
while maintaining ROAS efficiency.

Results

The campaign exceeded client benchmarks, achieving an average ROAS of 8X versus 5X from in-house
campaigns, and peaking at 18X during peak tourism season in the UAE.
Insights from Navigator’s data and booking trends were used to inform future campaigns and always-on
strategies, optimizing targeting by market seasonality.

Highlights

Navigator successfully reached high-intent international travelers as well as tourists already within
the UAE.

• Achieved a strong 8X ROAS, outperforming conventional campaigns.
• Delivered an average of 70 incremental bookings per month with a limited budget.

Duty Free

The objective was to position a regional Duty Free as a premier luxury airport shopping destination
by engaging HNWIs and First/Business Class travelers departing from the UAE to priority markets, as
well as transit passengers arriving into the UAE. The campaign focused on driving Landing Page Views
(LPVs), as luxury purchases are primarily made in-store.

Strategy

We leveraged Navigator’s 1st-party data from OTAs and airlines to target travelers on high-impact
routes, including flights from the UAE, UK, Spain, France, Germany, Switzerland, Australia,
Singapore, Hong Kong, and India.

Given the focus on high-ticket items, targeting was limited to First and Business Class passengers.

The primary KPI was LPVs, with Completed Video Views tracked as a proxy for interest.
The campaign targeted users 10–15 days before departure to ensure top-of-mind awareness during the
travel and airport phases.

Results

Navigator successfully reached travelers using the airport where the Duty Free is located via META.
The campaign delivered strong video engagement despite optimizing for LPVs.

A high CTR of 1.22% was achieved versus a 0.70% benchmark, while a 41% click-to-session ratio
indicated strong post-click engagement and interest.

Highlights

• Successfully targeted travelers pre-departure based on cabin class.
• Achieved a high CTR of 1.22% vs. 0.70% benchmark, indicating strong creative resonance.
• Low post-click drop-off demonstrated effective timing and relevance of high-ticket Duty Free
  offerings.